The image and presentation of a product play a fundamental role in the sales success of any product in the market, and when it comes to liquors and spirits, it’s not just about a simple glass bottle; it’s a strategic tool with the ability to communicate the quality and history of the beverage, influencing consumers’ purchasing decisions.
En este artículo, exploraremos tres elementos importantes para impulsar la imagen del producto y así tener un impacto significativo en las ventas.
The Glass Bottle
To stand out and capture consumer attention, brands are opting for bottles with unusual shapes and silhouettes. From angular and asymmetrical bottles to shapes inspired by nature or cultural elements, creativity in design is at its peak. These unique forms provide originality and identity to the final product.
Limited edition glass bottles are also gaining popularity among spirit brands. These exclusive bottles become true collectibles, featuring special details such as engravings, master distiller signatures, custom labels, or even crystal glass, adding extra value and creating an emotional connection with the brand.
The label is a fundamental element for any product's success. It's more than just an identification tool; it's a way to communicate and attract consumers, showcasing the product's quality and authenticity while setting it apart from the competition. The label has the power to project the product's quality and authenticity, and thus, its most crucial aspect is its design, encompassing its shape, size, colors, and finishes.
Also, noteworthy is the water-soluble adhesive, allowing residue-free label removal for recycling purposes and reducing the environmental impact of labels.
These materials reduce the environmental impact of labels and help companies meet sustainability goals.
The closure of a bottle complements the style a beverage aims to project. In our industry, one of the most commonly used closures is natural cork, a material that has been used for centuries as a stopper for glass bottles of spirits and wines. Despite the availability of synthetic alternatives, cork stoppers have become the choice for brands seeking to convey maximum quality and an iconic image due to their natural beauty and numerous benefits. They also offer the possibility of personalization through techniques such as engraving, embossing, and painting, resulting in stoppers that perfectly align with the brand's image, further enhancing its prestige in both special editions and package renewals. These techniques create unique and distinctive stoppers that reinforce the brand's identity and add an exclusive touch to the spirit's presentation.
Another widely used option is the tamper-evident cap, better known as a "Guala-type closure." These closures, made of plastic or metal, have revolutionized bottle security in the glass industry. They are designed to ensure the bottle's contents remain protected from contamination, preserving the liquid's quality and taste.
It's essential to emphasize that all the elements in the presentation of a spirituous beverage, such as the bottle, label, or closure, play fundamental roles in the consumer's perception of the product. The selection of materials and finishes for each component is a strategic decision that should reflect the objectives and values of each company. Our secret formula lies in the ability to seamlessly merge aesthetics and functionality in harmony.
Whether you're launching a new product or refreshing your packaging, our custom glass packaging service can create a unique and memorable experience for your customers. Contact us today for more information on how we can help take your product to the next level.