Packaging Trends
Custom product packaging is critical in the beer business. Customers are inherently attracted to packaging which is creative and visually appealing. Breweries can show their distinct, unique personalities for their brand through innovative packaging, which helps them stand out in this competitive business. Additionally, purchases are motivated by customer loyalty and an affinity for the label and brand. The right packaging distinguishes craft beer that’s sold from the beer that stays on the shelf. While craft brewers often compete on flavor and price, they also need to address consumers’ aesthetic preferences using branding, packaging and marketing.
Why Are Glass Bottles Used?
We are all aware that beer can be packed in various ways, from the traditional glass bottle to the more cost-effective aluminum can. Therefore, why do so many brewers choose glass bottles as their primary packaging material?
Generally, glass bottle packaging indicates a higher-quality product. This is why many microbreweries utilize glass bottles – it gives buyers the impression that their beers will be superior to the ordinary canned beverage. It offers several branding options for anybody looking to differentiate themselves and compete with bigger firms, who often package their beer in aluminum cans to save money.
Many customers believe that glass packaging is more appealing than aluminum cans and other alternatives. Additionally, since glass can be recycled indefinitely, it appeals to the increasing desire for sustainable packaging solutions.
The Importance of Aesthetically Appealing Beer Bottle Packaging
There is no doubt that proper beer packaging is critical to brand success. In a highly competitive industry, staying current on packaging and marketing trends is essential in providing your beverage the edge necessary to get that critical conversion; after all, packaging is the last chance for a brand to communicate its message and appeal to customers visually. Packaging is also critical in the brewing sector: it serves as the essential protective measure which safeguards the valuable cargo throughout transportation. Cans and bottles are especially pressure and impact sensitive, so proper packaging avoids damage that might eventually result in a loss of product value and profit.
Whether your beer is transported in your vehicle, via courier or in bulk pallets, the mode of transport and stacking of your beer have a significant impact on how your packaging is designed and engineered. It includes the material grade, board, and dividers used to ensure optimum strength and suitability for the respective conditions. A frequent and inevitable consequence of rapid turnover in a canning or bottling production line is that cans and bottles are packaged while still moist. In these damp circumstances, well-designed packaging takes additional measures such as having a Kraft inner liner and waste-based fluting to support and protect the boxes.
Why Are Brown Beer Bottles Preferred?
Initially, glass was chosen to contain beer since it was the best material for preserving the liquid for extended periods. However, it took some time to realize that clear glass was not the way to go with beer; in fact, it became a source of contention. Clear bottles of beer exposed to the sun immediately developed a sour taste. The beer’s aroma and flavor matched those of a skunk.
After extensive study into why beer stored in glass bottles degraded so fast, scientists discovered that ultraviolet (UV) light from the sun was causing the hops’ acids to deteriorate. This event caused a chemical reaction that created a remarkably similar compound to skunk spray. Thus, the term ‘skunky beer’ was highly accurate for terrible beer. The phrase ‘lightstruck’ is used in the brewing business to describe beer that has gone bad. However, technological improvements in the beer business have resulted in the creation of light-stable hops which prevent this chemical reaction from occurring when exposed to sun radiation.
Before the current beer bottling industry’s advancements, producers had to devise a method for preventing UV rays from damaging their batches. They observed that using dark beer bottles protected the beer from UV radiation – similar to how sunglasses protect human vision. Many of the most prominent beer makers utilize brown beer bottles today.
Customize Your Beer Bottles
If you’re brewing huge batches of homebrew to present to friends and family, there’s no reason you can’t personalize them. Choose a beer bottle you like the most. You can use the classic brown bottle for authenticity or any bottle that appeals to you.
Create personalized labels for your beer which include the beer’s name, your name, the date it was brewed and any other particular touches you like. Customizing your beer bottles is an excellent way to stand out at your next party or family gathering. And if many of your friends like drinking homebrewed beer, organize a beer tasting party.
BPS Glass offers the best lineup of beer bottle packaging solutions in South Florida. Visit us online or call us in Miami at +1 470 864 3065.
