The Importance and Value of Beverage Packaging Solutions
Why is beverage packaging important?
The primary function of packaging is to safeguard goods. This implies that beverages must be safeguarded from spillage or contamination during storage and handling. Numerous items need protection against oxygen entry, UV exposure, carbonation loss and movement of material packaging components. These factors can affect a product’s flavor and quality.
Packaging should also serve as a marketing tool for the goods. It should entice the user and make them feel good about themselves for consuming the goods. The box’s design conveys information about the product, and forms an impression of the brand in the consumer’s mind. Certain packaging is instantly recognizable, such as a long-neck beer bottle.
Have you ever bought an on-the-go beverage, only to discover that it’s too big to fit in your car’s cup holder? Consumer convenience is critical when it comes to beverage packaging. The packaging should facilitate the purchase, transportation, opening and product usage. This is more difficult than it seems when attempting to maintain a tight seal. Packaging should be easy to hold with one hand and also fit inside a refrigerator or a home’s cupboards.
Finally, packaging should provide necessary information to the customer. This covers the nutritional value, the components, the location and date of manufacturing and the shelf life. Additionally, packaging can be used to express information about discounts, special seasonal images, and how the product should be utilized.
Why are beverage packaging solutions valuable?
Properly designed beverage packaging can help extend the shelf life of the beverage. This is to say, if you have the proper packaging for your beverages, they will last longer. Similarly, an appropriate packaging solution can help you save money on material costs and contribute less garbage to the environment.
Additionally, packaging materials for beverages include glass, polymer, metal, cardboard and combinations thereof. The beverage’s shelf life, chemical content, and value dictate the maker’s packaging material.
You’ve concocted a wonderful beverage. Everybody will adore it, but you’ll need beverage packaging since it affects how consumers consume liquid beverages.
Benefits of beverage packaging
Choosing the appropriate beverage packaging might seem like a nuisance, but planning and preparation ahead of time can help you make lucrative future decisions in the competitive beverage industry.
When budgeting for beverage packaging, it’s critical to do market research and observation. New facilities are often more expensive than anticipated, and packaging is often the last item acquired.
Packaging’s true cost
If the events of 2021 have taught us anything, it’s that the price of any product is vulnerable to volatility. Given the reliance on supply chains for beverage packaging, be aware that both direct and indirect costs (and lead times) can vary significantly from quarter to quarter, and are easily impacted by nuances such as fuel and raw material costs.
Design and decoration
Creating a distinctive and intriguing design for your product’s label is perhaps the most “fun” component of launching a beverage. Consumers adore narratives. The design enables you to transmit the message of your beverage and help achieve brand consistency.
Canning or bottling stages
There is more to the canning or bottling process than meets the eye, from cleaning and maintenance through filling and sealing. Additionally, the filling method required for your product will vary according to the contents and planned shelf life. So recognize that there may not be a one-size-fits-all solution, and that various drinks may need a range of packaging methods.
For your best lineup of beverage packaging solutions in the Greater Miami Area, visit BPS Glass online or call us at +1 470 864 3065.