The evolution of labels: 5 ways in which it has changed over time.
In the past, labels were mainly used to identify the contents of a package in a simple way and provide nutritional information. However, the design of labels on glass packaging has evolved considerably over time, becoming an important tool for marketing and promoting products.
The label is a fundamental element for the success of any product. It is much more than an identification tool; it is a way to communicate and attract consumers, demonstrate the quality and authenticity of the product, and differentiate it from the competition.
The label has the power to project the quality and authenticity of the product, which is why the most important aspect of a label is its design, which includes its shape, size, colors, and finishes.
5 ways in which etiquette has evolved over time.
The label industry is constantly innovating and developing new materials and technologies to improve the quality and efficiency of results. Below, we will detail some of the latest technological innovations in the label industry:
Smart labels
Smart labels use sensor technology and connectivity to provide real-time information about the product and its environment. These labels can be used to track the supply chain, monitor products, and even provide nutritional information.
The smart label, thanks to the technology it accompanies, such as QR codes, sensor microchips, or image recognition, allows the consumer to have a different experience.
Augmented reality labels
Augmented reality labels use augmented reality technology to provide an additional or extended experience of the product when scanning the label with a mobile device. These labels can be used to provide videos and interactive games such as virtual visits, tutorials, or telling the story of the product.
Augmented reality in labeling is increasingly used by brands due to its enormous potential, as it offers benefits such as reinforcing the brand image, innovation, improving packaging to attract consumers’ attention and influencing the purchase decision.
Thermochromic labels
Thermochromic labels change color depending on the temperature, their main objective is to warn the consumer when the product is at an optimal temperature for consumption, which makes them ideal for products such as beers.
Brands that use this type of novelty seek to stand out from the common and create a need in the consumer.
Special inks
Special inks, such as metallic, fluorescent, and tactile effect inks, allow companies to create labels with innovative and striking designs.
These inks can be used to add texture and depth to labels, create visual effects such as stunning metallic, glossy, and holographic effects.
Sustainable label materials
Companies are increasingly interested in using sustainable label materials, such as recycled paper and biodegradable plastics. We can also highlight the water-soluble adhesive that allows the label to be removed without leaving residue on the container and facilitates the necessary cleaning process for recycling.
These materials reduce the environmental impact of labels and help companies meet sustainability goals.
In summary, the label of a liquor or beverage bottle is a fundamental aspect of the product. It can influence a consumer’s purchasing decision, be an effective marketing tool, convey the quality and authenticity of the product, and comply with legal regulations. Therefore, it is essential to invest time and resources in the design and production of the label to ensure that it is attractive, informative, and meets required standards.
Whether you’re launching a new product or refreshing the image of your packaging, our glass customization service can help you create a unique and memorable experience for your customers. Contact us today to learn more about how we can help you take your product to the next level.
