Color Coding in Your Product Packaging: How it Works

A product’s packaging plays a monumental role in its marketing. The right color can guarantee sales, whereas the wrong color can drive your target audience away.

Research shows that 85% of people buy a product because of its color. Colors arouse customers’ interest and encourage them to buy products. Thus, choosing the right color for your brand is nothing short of a big deal.

Continue reading to learn more about selecting the right color for your brand.

What do different colors imply?

Have you ever wondered why eco-friendly companies use green color in their products? Green is associated with Earth. It’s serene, harmonious, sustainable, and peaceful. Even organic foods or beauty items would have a tinge of green color because green implies natural.

Colors influences perceptions on a psychological level. Red, for instance, implies energy, passion, zeal, and strength. It stimulates a customer’s mind. So if your brand is related to lifestyle or entertainment, red color seems like a good option.

The blue color is associated with trust, reliability, purity, and security. It’s the color of the sea and the sky, which is why several major airline companies have blue color in their logos.

Why does color-coding matter?

Color coding is important because it can boost product sales. With the right material, design, and colored packaging, a brand could also increase customer recognition.

Colors connect consumers to an emotional level. The pink color quickly inspires girls. So, an impactful color coding for your product could increase your brand’s loyalty and equity.

How to choose the right color?

To find the best answer to this question, think from your target market’s perspective. How do you want customers to memorize your brand? This is where brand personality intervenes. Color speaks about a brand’s personality.

When your brand is cheerful, try finding a mixture of warm and vibrant colors. When your brand is trying to come across as friendly, the blue color could be a good option as many social networking sites such as Facebook, Twitter, and LinkedIn have blue color in their logos.

When it comes to gender differentiation, men prefer blue, while women prefer colors such as green, red, pink, or even blue. So, if your brand is not specifically gender-centric, try going for a blend of colors liked by everyone.

Are you still unsure about finding the right color for your brand? At BPS glass, we solve all your product packaging and branding problems. Our experienced professionals deliver innovative and sustainable packaging solutions to clients in Florida.

We also design packaging for crystal and spirit bottles. Get in touch with us at [email protected] or +1 470 864 3065

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