- A brand is not the same as a name – Your company, product, or service is identified by its name, but it is not your brand.
- A brand is not the same as a logo – A logo is intended to set the tone for your company’s corporate identity and graphic standards; it is not your brand but rather a component of your brand’s identity system. Your logo will become synonymous with your firm as a result of branding, and people will be able to recognize it when they see it.
- Business cards, signs and brochures – These are extensions of your brand and are intended to help you promote yourself. But simply designing a logo and placing it on a business card is not branding.
- Your Internet Site – You developed a website, rather than a brand. Your website is an extension of your brand and serves as a center for marketing and advertising. The website, which receives visitors and grows your corporate identity through information like product/service descriptions, product guides, blog posts and so on, is the focal point of marketing and advertising.
- Your brand isn’t exactly what you claim it to be – Your company’s brand isn’t about what you say about it; it’s about what you do and the influence it has on others. Just because you came up with some warm and fuzzy messages doesn’t imply they represent your brand effectively. In fact, the reverse is true. In actuality, your brand is defined as “how people perceive you and your company”. It’s how they see things and how they feel about all of those moving pieces and more.
- There are too many options and not enough time;
- The quality and features of the majority of options are comparable;
- We tend to make purchasing decisions based on our trustworthiness.
Companies seek ways to connect emotionally with customers, become irreplaceable, and form lifelong relationships whenever competition generates an unlimited number of options. In a congested marketplace, a great brand stands out. People fall in love with brands, believe in their superiority, and trust them. How a brand is perceived impacts its success, whether it’s a start-up, a nonprofit or a product.
One of the most crucial parts of every business is its branding. Companies that effectively focus on their brand can better differentiate themselves from the competition and promote themselves more effectively. As a result, we can no longer judge items by comparing their features and benefits. Competitors imitate one other’s features as soon as they’re launched and breakthroughs in manufacturing which make quality issues irrelevant exacerbate this dilemma.
Credibility has improved. Consider all of the brands you’re familiar with. Because they’re huge, well-known businesses, you’re probably predisposed to believe they’re trustworthy. By changing the perception of your company, brand work can help you gain credibility. People are more likely to buy from companies they can trust.
It might give you a more established appearance. Branding may make your tiny firm appear to be a Fortune 500 corporation, which raises your credibility.
For your customers, a sense of security. You may not have been in business for 25 years, but brand identity work can positively help potential clients perceive your company. Trust is built on the foundation of identity.
Expectations and standards are met. Brand work is no longer optional in today’s world. Good branding and brand standards are anticipated, because brands are so frequently utilized and recognized. Companies that do not brand themselves appropriately risk losing market share.
Boosting the value of your company (if you plan to sell). Your business will appear more comprehensive and appealing to potential purchasers if you present a well-rounded business package that includes marketing materials and graphics. Brand equity is one of the variables which can improve the financial value to potential purchasers, making it one of the most valuable assets a company possesses. Many businesses include the value of their brand in their financial statements.
More information on branding can be found online at bpsglass.com or by calling (305) 602-5644.