Six Critical Reasons for Product Packaging
6 Reasons Product Packaging Is Critical to a Brand’s Strategy
- Product Differentiation
Retailers usually put related goods together. These items may also be priced similarly, making it difficult for clients to distinguish your products from the competition if your packaging does not stand out. Colors, typefaces, and designs should be unique and represent your company’s concept so customers can quickly recognize it. Consumers assess items by their packaging; therefore, they should be unique and attractive.
Your marketing staff should use every channel available to contact clients. Using product packaging as a marketing channel helps you retain consumers after purchasing your items for the first time. You may engage your consumers by printing promotional, discount, or special offer phrases on the packaging. A distinctive design also attracts more clients. People like to feel special, and if your packaging is distinctive and made of high-quality materials, they’ll purchase your goods. This will help your marketing and branding initiatives.
- Boosts Your Brand
To increase brand recognition and awareness, you need to present your items stylishly. Unique packaging doesn’t have to be sophisticated; even a basic design can improve brand awareness. Including your company’s logo, name, and colors on the packaging is a great approach to boost brand awareness, so people can identify your stuff wherever they are. People get acclimated to branding messages over time (making them difficult to forget).
- A Perk for Online Retailers
Online buying eliminates the in-store hassle for your consumers. However, by packaging your items for online buyers, you compensate for the absence of in-store engagement. If you own a premium brand, your buyers will experience an air of sophistication whenever they display the package. And when they show it to a larger audience, they build a referral system for you since more individuals will join the exclusive club.
People who purchase in storefronts seldom have time to do internet research. So, you must print all relevant information on the packaging. If you sell processed foods, list all components on the finished product. Make it a practice to provide specifics like weight and color to assist buyers in making better-educated purchases. This added information might help shoppers choose between two goods from the same brand.
If you don’t have enough room on your package to print everything, place an informational pamphlet or booklet inside the packaging in such a scenario. Your clients will have a better experience if they know more about your items.
- Guards Your Goods
Poor packing and low-quality materials can damage items and reduce shelf life. This is a fundamental product function, but it has a big impact on how buyers view your company. Customers will think your company is reckless and will not purchase in these cases.
If you employ high-quality packing materials, your consumers will receive things in perfect condition. Also, sealing your package materials is related to product validity. Customers like receiving precisely what they purchased. Excellent product delivery adds company value.
Why Glass Is Preferable for Brand Packaging
- Environmental Consideration
One little-known aspect about glass that’s sometimes overlooked is its potential to be recycled 100% without sacrificing its strength, purity or quality. Because glass comprises natural resources, it has a low environmental impact, making it the safest choice for businesses. Glass can eliminate contamination and also be utilized to shield objects from ultraviolet (UV) light.
- Public Relations and Branding
When it comes to branding and public relations, glass is an obvious option. Given that glass is 100% recyclable, it’s unsurprising that many organic and natural oils, sauces, and meals are packaged in glass, since it enables many businesses to contribute to environmental stewardship by reducing waste and fostering a sustainable mentality.
- More Health Conscious
In contrast to plastic containers, glass contains no hazardous compounds such as Bisphenol A or Latex. Chemicals leached from plastic packaging often affect food and beverage goods; these chemicals can be easily eliminated by utilizing glass. Due to the nature of glass, no chemicals leach into the beverage or food product, ensuring your product retains its original taste and flavor.
Choose BPS Glass Packaging for Branding Your Products
Packaging has a far broader purpose than simply preserving a product. BPS Glass understands that it’s an important marketing tool which supports branding, highlights the product’s greatest qualities, and provides customers with a remarkable experience. It’s a stepping stone which can take your product or business to the next level.
Our design and manufacturing methods at BPS Glass are tailored to the specific needs of our customers’ brands. Features include lightness, stiffness, visual appeal and a pleasing printing surface. If desired, we can make the logos jump off the shelves. Similarly, a low-key graphic technique can be utilized to promote trustworthiness.
More information on the importance of product packaging can be found at bpsglass.com or by calling us in Miami at (305) 602-5644 today.