The advice, many years of experience as designers, marketing strategists, and consumers have been poured into this site to back up their declaration. Here are eight compelling reasons why you should invest in wonderfully effective packaging.
Because packaging is so vital in establishing brand identification, it must be consistent. This is especially true for firms whose packaging is more recognizable than the product itself. For example, we’d undoubtedly recognize an iPhone without Apple’s distinctive simple, white packaging, but would we identify a Tiffany item without the classic turquoise box and white satin ribbon? Perhaps not.
How do you spot a high-quality product? What about superior quality? Possibly. A higher price? Probably. What a lovely design! Without a doubt. Packaging with a distinct design, high production value, and attention to detail can elevate an ordinary product to the status of a premium item. Similarly, putting a high-end product in a low-cost package serves no use. When considering product packaging options, it’s critical to consider where your product stands against the competitors. What information does the shell need to convey about the goods inside?
In its most basic form, product packaging serves as an advertisement for your brand. With the proper packaging, consumers are more likely to leave a product on their kitchen counter or proudly carry it on their commute. Packaging is what distinguishes a brand and a product. It also acts as a subliminal trigger, is a component of storytelling, and fosters familiarity.
It is not only about attracting a customer’s attention. A well-designed product packaging will go a long way toward securing retailer support. All of the most successful challenger brands of the twenty-first century recognize this as a requirement. Consider the desired market channels; what would they be glad to display in their stores? Make their lives easier by providing them with attractive, imaginative packaging.
It’s all part of the adventure.
Many customers will value the “unboxing” experience as much as the thrill of utilizing the product. While packaging can help to offer a luxurious experience for a premium product, it can also help deliver essential trust signals for everyday effects. For example, they communicate the freshness of food products, the validity of fair trade products, or the security of high-value merchandise delivered to a customer’s door.
It provides a monetary incentive for making a digital purchase.
When it comes to online buying, packaging provides customers with a tangible and tactile point of contact with a business that would otherwise give an exclusively digital experience. For premium brands, it’s an opportunity to provide a little something extra to compensate for the loss of the “in-store” understanding. And, for firms that exist solely as e-tailers, such as Net-A-Porter, the packaging is an essential component of how their brand is perceived.
It’s a chance to do good.
The ‘awakening’ of environmentally conscientious customers (due in part to Blue Planet II) has permanently tainted our reliance on products such as plastic. As a result, packaging designers have an opportunity to innovate and be innovative to take center stage, as research reveals that consumers choose businesses that display ethical ideals.
It can be a costly error.
Failure to consider packaging design can also have a direct influence on the bottom line. It has the potential to reduce profits or have an impact on price-point positioning. It can impact the size and weight of the product and transportation and storage, and material selection can affect the speed and cost of production. The best packaging is developed as part of the product creation process, not as an afterthought.
A final bit of advice
We understand the importance of taking packaging seriously and regard it as a valuable asset for a company to do correctly. When a brand, messaging, design, and production are evaluated simultaneously, the best package concepts emerge. While it is, of course, a business choice, the creative process is a lovely thing that, when done correctly, produces remarkable outcomes.
It safeguards the product.
Product packaging, at its most basic level, helps to safeguard the product inside. Packaging must protect the goods during transit between the manufacturing site and the retailer and protect the product while it is on the shelf. As a result, product packaging must be durable and dependable. Many companies package their products with seals and locks to prevent tampering and further ensure their safety and integrity. Consumers want their items to work precisely as they should—secure, dependable product packaging is the best way to ensure that.
Another valuable component of product packaging is how it promotes and shows the goods contained therein. On the packaging of many products, notably food products, there is a description of the components and nutritional information. Another product packaging may include instructions for setting up and using the product. Displaying vital product information helps manage consumer expectations and increases customer happiness. The better the consumer understands what they are buying, the more likely they will be satisfied with their purchase. On the other hand, another product packaging avoids wordy instructions, favouring letting the product speak for itself. The buyer can see the product in real-time by using window box packaging or clear plastic boxes. Many people prefer this over-relying on diagrams and textual explanations. Being able to see the product for themselves can boost client satisfaction and enhance the possibility of purchase.
When assessing the significance of product packaging, it is critical to consider the consumer’s wants and needs. After all, the fundamental purpose of designing any product is to attract people and urge them to purchase your goods. Because first impressions are so essential in the purchasing process, well-designed product packaging can help you get your product into the hands of purchasers. Choosing a style and colours that will appeal to consumers and inspire them to pick up your goods, as well as high-quality packing materials, is critical. The product packaging reflects the product within as well as the brand as a whole. Many firms perform significant research into consumer wants and needs when developing product packaging to guarantee their packaging is appealing and compelling.
Distinguishes the product from the competition
Walking along the aisles of a store reveals no shortage of new and intriguing things on the market. Because many merchants combine comparable products on shelves, distinguishing your products from the competition is critical. A well-designed, eye-catching product packaging is an excellent approach to do this. While the packaging’s size and shape may be identical to the competition’s, the design should be unique. The colours, fonts, and style of your packaging can quickly help distinguish your goods from competitors. Clear plastic packaging, for example, will attract the consumer’s eye and help set your interests out from the competition.