Product Packaging Design: Its Importance and How to Choose an Agency
What is the best way to select a packaging design agency?
Choosing the appropriate packaging designer will be one of the most critical marketing decisions you will make, whether you are a start-up currently developing your product, or an established brand seeking a makeover to grab the attention of the large masses.
Either way, don’t worry; we’ve got some pointers to help you choose the ideal design partner.
- Ask for referrals
An online search is a wonderful place to start, but we recommend asking for recommendations if possible. Try friends, family and social media, and look for new networks tailored to your profession or size of business, such as start-up workspaces, online culinary forums, industry events and design/marketing industry bodies. You can also get real customer feedback by asking to talk with a past consumer personally if possible.
- Look for genuine interest
Within minutes of meeting or calling, you should get a sense of this. It may be determined by the questions they ask, as well as how attentive they are. An excellent method to measure their interest is to identify real curiosity in your difficulties, ambitions and aspirations, as well as a want to learn as much about you and your products. Hopefully it is not too much to ask for the initial interaction to leave you feeling like you’ve found someone who ‘gets it’.
- Getting to know your customers
Among many other market-related inquiries, the designer or design team should want to know who your target customer is, where you want to sell, and who your immediate and indirect rivals are. These types of discussions should reassure you that they are thinking about your long-term commercial objectives. However, the proof is in the pudding, as it usually is. Can they show you any increased listings and/or sales as a result of their design work?
- Establishing a relationship
You’ve looked at their work and like what you see, but chemistry is key in any great creative partnership, so make sure you can envision yourselves kicking ideas around for the long haul. Good designers will bring a lot of ideas to the table right away, and they’ll be good at helping you see the possibilities and getting you enthusiastic during the first discussions before they ‘put pen to paper’. They should also be able to constructively and inspiringly challenge you and apply new thinking to your designs.
- Verify that they have a procedure in place
Find out how they operate upfront. Inquire about the design process and how you will contribute, plus the commercial conditions and deliverables. There is no right or wrong solution, and too much process can appear needless for some people. However, you should feel secure in the knowledge that there is some kind of framework in place that will allow you to provide input and produce a product that matches your expectations.
What is the significance of packaging design?
Product packaging is first and foremost a useful tool, but it also represents much more for the product and business it represents. It is the packaging that, through its design, persuades a customer to buy or not buy a product.
Packaging design is significant for a variety of reasons, but the following are the ones we consider are the most important:
Makes a powerful first impression
First impressions matter a lot, as we’ve already established, especially when your product needs to stand out in a sea of comparable products. A unique packaging design will set your product apart from others on the market, whether it’s on shop shelves or on the pages of an eCommerce website. This is your first chance to win over customers and introduce them to your business — so make the most of it.
Creates and maintains a brand’s identity
Your brand has a story to tell, as well as an identity that you’ve worked hard to develop. Packaging design is a great approach to enhance brand identification. After all, it’s the first thing customers see. Make sure your packaging design displays your company logo and uses typefaces, colors, and trademarks connected with your firm to ensure it conveys an accurate story about your brand. Customers will be able to distinguish your products from afar.
Communicates with customers
Whatever you do with packaging design, keep in mind that it must also be instructive. It must communicate with clients and inform them of all pertinent information, to persuade them of the product’s value. The following questions must be answered by good packaging design:
- For whom was this product designed?
- What is the purpose of this product?
- Where can I find out more about the company?
- Is there a time limit on it? When?
- How would this product help me live a better life?
For the best in product packaging design in Florida, visit BPS Glass online or give us a call at (305) 602-5644.