As a business, your goal is to make your customers feel like they’re unraveling the biggest Christmas present every time they open your product’s packaging.
Luckily, unboxing packages isn’t just reserved for the holidays. According to Google, this growing phenomenon is a sensational hit on YouTube, with views on unboxing videos going up by 57% in recent years. The anticipation of opening a product, taking in all the carefully-curated design elements, and appreciating the love and care gone into the packaging is an unparalleled experience.
It’s no surprise that customers love unboxing videos. In fact, they love watching them so much that the total amount of time spent on these videos is equivalent to watching the timeless classic Love Actually over 20 million times!
So how can you give your customers the same experience their favorite YouTuber has when they’re unboxing a PR package? It all starts with the packaging.
Stay True To Your Brand Image
The products you’re selling are a direct reflection of your brand, but the way you present them to your customers says a lot about you too. Your brand’s image is curated with love and deliberation—from the logo to the color scheme, everything adds to your brand’s identity.
If a certain shade of blue is your signature color, make sure you add elements of it to your package. Does your brand have a rustic charm? Take the opportunity to personalize the package with value-adding items that make it instantly recognizable.
From custom tissue paper to unique ribbons and branded tape, every element adds to the customer’s experience of your brand as a whole.
Don’t Skimp On Quality
The quality of your packaging will tell your customers all there is to know about your brand. Whether it’s a first-time customer or a returning buyer, creating a great impression should always be your priority.
It can cost up to 5 times more to acquire a new customer than it does to retain existing ones, so make sure you’re investing where it matters. Making sure you’re using premium packaging materials lets your customers know that you care about them and ensures they stay loyal to your business.
Your customers deserve a luxurious experience. When you deliver an unforgettable unboxing experience each time, your customers are more likely to post about it on social media. Thus, great packaging means even greater brand visibility.
Think Outside The Box
The best things in life are the unusual ones, so who said your packaging has to be a rectangular box? According to Google’s statistics, 1 in 5 consumers has watched an unboxing video. This means they have high expectations from your product packaging and you just can’t disappoint!
Most liquor companies make sure their out-of-the-box packaging exudes luxury and charisma. You can achieve this through bespoke luxury packaging boxes and boxes that truly embody opulence.
If you’re on the lookout for a product branding and packaging company, BPS Glass is perfect for you. Our catalog includes premium quality personalized glass bottles, wholesale spirit bottles, luxury boxes, labels, and closures to meet all your business’s needs.
Custom designs, quality assurance, and over six decades of experience make our Florida-based company the choice of businesses everywhere.
Contact us to get a quote.