What to Know About Packaging, Labeling and Branding
Importance of Product Packaging
The packaging of a product serves three purposes. First and foremost, you express critical information such as the product’s description, ingredients/materials and instructions for use. Second, it guards against damage and keeps your product fresh. Finally, a product’s packaging is your greatest opportunity to distinguish it from similar products only a few feet or inches away.
Consumers have never had so many options before. Thus, the need to differentiate your product has never been stronger than it is now, with the advent of highly specialized tastes and preferences. Well-designed packaging allows you to communicate your brand’s distinctive value proposition and highlight crucial aspects such as environmental sustainability, high quality or good value.
Labeling is important because it draws customers’ attention to goods and encourages them to buy them due to their attractive appearance. This also helps to increase the product’s sales because it starts the process. As a result, labeling is a vital aspect that aids in the sale of a product. Labeling also aids in the grading of items and thus offers the information necessary by law.
Consumers seek comfort, happiness, and fulfillment in their lives, which they might obtain in part through the things they purchase. Consumers create the idea that a brand is trustworthy if the brands they use consistently produce a great experience, which gives them peace of mind when purchasing.
A product label usually includes the following critical information:
- The name of the product to which the label is attached.
- If the product is part of a brand line, the logo of the brand.
- The size, number, or weight of a certain item expressed in units of measurement.
- A summary or tagline that entices people to purchase the product.
- The components list.
- The product’s background information.
- The product’s usage instructions.
The typography should be legible in its font size and color, and the label should be readable. Labeling should be done in sufficient font size for others to read.
It’s no coincidence that some things catch your eye while you’re shopping. Effective packaging typically follows proven design principles, and here are 7 pointers on how to put these concepts to work for you, in order to create product packaging that sells.
- Create with your target audience in mind
It’s critical to know who you’re speaking to. The most important parameter to consider is what appeals to your target demographic regarding product packaging design.
- Keep it consistent
Colors, fonts, and images should match those used in your logo and other product marketing materials. If you have existing products, make sure the packaging design aspects of both the old and new products are consistent.
- Make use of visuals to communicate
Text has become an essential means of communication in the current day. However, people continue to rely on visual aspects to comprehend information. To explain what is beneath your product packaging, use simple, high-quality illustrations whenever possible.
- Keep things simple and clean
Advertising messages of all types are bombarding people. When potential clients’ eyes land on your offering, give them a sensory break. A simple box and label design appear more sophisticated and less cluttered than one with useful but visually distracting features. When it comes to packaging design, less is more.
- Be concise
All you truly need is one clear, uncomplicated value proposition. Give your most valuable priority to a brief, concise sentence that describes what customers will get when they buy your product.
- Don’t be too hard on the planet
The landfills and oceans of our planet are rapidly filling up. It is feasible to tread lightly by using environmentally friendly label and package solutions such as recycled cardboard or biodegradable plastic alternatives. For today’s environmentally conscious consumers, sustainable packaging is a big value-add.
- Give your packaging a second chance to live
It’s possible to reuse part or all of the original packing material for something else with some packaging applications. It’s more appealing to provide ideas to customers about how to reuse your packaging. And long after the original contents have been consumed, your reused packaging will serve as a reminder of your product.
BPS Glass is Florida’s best solution for your packaging, labeling and branding needs. Give us a call at +1 470 864 3065 today.