Online shopping has drastically increased in the last year due to the pandemic. As such, knowing what influences a customer’s buying decision will help you deploy effective marketing strategies to boosting sales and generate revenue.
If you want to see people clicking on the ‘add to cart button,’ you must influence your potential customers’ buying decisions. And what’s a better way to do that than by learning about a few important buying-behavior statistics to help you map out your marketing strategy?
Studies show that people try to find as much information as they can find before buying anything online. According to studies, 36% of information is gathered through a company’s website. The remaining information is gathered from social media sources and word of mouth, which comes under customer reviews.
According to studies, 88% of people claim online reviews to be very informative. Customer reviews are generally very popular, so try to gather as many reviews as possible from your existing customers so you can display them on your website to influence the purchase decisions of potential customers.
Around 81% of consumers have tried a new product because of its packaging. A beautifully-packaged product stands out and captures the customer’s attention like no other. So, make sure you make your product’s packaging is unique!
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